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Copywriting:
At it’s best is an art and a science.
As an art form, words are carefully selected for
their ability to translate audio input into
defining, retrievable memory.
When we do it right you can feel it.
As a science, grammar, logistics and the
psychology of sound determine word placement.
No nails on the blackboard and they won’t
hang up. |
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| Copywriting
is a skill: Copywriting reflects the public
pulse, tracks trends and invents the marketing
future. |
It’s
cool if we make it cool.
Copywriting because:
There’s more than one way to say ,
“Please Hold.” |
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